Our Approach to Cleantech PR

There are a lot of misconceptions about what PR agencies do.

Bluesilver provides a range of cleantech PR packages that have been developed specifiically to meet the needs of cleantech businesses regardless of the stage of the business.  

Removing waste unnescesary expense is at the core of of the offering.

This approach to cleantech PR is for businesses that would benefit from having a communications director on hand as and when it is needed.

Bluesilver will create the cleantech PR strategy and plan and provide the contacts and introductions necessary.

Existing cleantech content is repurpursed for PR and fed into the plan which covers media relations, owned content marketing and event support.

Typically a 2 - 3 day engagement to develop the plan, provide the tools and technology with a recommended check in prearranged intervals to align with company milestones and news.

Much PR work is now automated so this approach works for early stage businesses and provides a pay-as-you go flexibility.

Using the Comms Core planning process to cleantech PR, this is a more robust version that deploys Bluesilver PR consultants on a more regular basis to keep the profile of the business front of mind with key audiences.

The aim is to work with clients to get them introduced to key cleantech stakeholders and help them manage those relationships on an ongoing basis.  We have worked on dedicated cleantech PR programs targeting media, investors, regulators, governments and potential customers.  This approach allows companies to continually build their cleantech PR networks in much the same way hiring a tradtional agency would but at a fraction of the cost.

This cleantech PR program dovetails with exisitng content and marketing strategies and continually aims to refresh content and build out the sphere of influence.

Building on the core strategic cleantech PR planning approach, this services delivers what a traditional agency would but with one key difference.

By working with a global network of highly skilled technology PR and cleantech PR practioners, clients are able to address multiple audiences - be it investors, regulators, potential clients etc. by deploying the appropriate experts when their core skills are required.

This approach also allows a broader geographical reach with the ability to 'switch on' markets as and when required without the expense of appointing agencies on the ground.

By addressing all three criteria for succesful cleantech PR, robust strategic communications programs can be developed.  This approach also allows us to put the right internal processes in place for clients in order to maintain and sustain communications in a measured and controllable way. 

Bluesilver offers a standalone ‘Three C’s’ Workshop program for cleantech PR- CommCore - which provides clients the strategic core for their communications campaigns.  This allows clients to make better informed decisions on how to allocate their cleantech PR budget - whether they implement in-house, use an agency, freelancer (or Bluesilver), clients find this independence invaluable as no agency will be truly honest about a client’s story during the pitch process. 

For CommCore pricing, workshop outline or free templates, please get in touch.