Our Approach to Cleantech PR

What I offer

Rapidly deployable communications programs designed to start the job of building momentum from day one. Low cost and speed are at the core of the process, moving start-ups through each phase to continually build profile for the business.

The Process

Based on three distinct phases mirroring early-stage trajectory with momentum at the core. Starting with an efficient comms planning process which assesses the key levers (three C’s): content, contact and context. This rapidly creates a ready to deploy plan which can begin building profile immediately.

The fundamentals of a PR plan, typically covering the next 6 months. Whilst ‘making a plan’ sounds the least exciting way of kicking of a PR program, I help businesses pin down what is known, what is likely and what is hoped for. This provides a framework to work together and allocate budget in order to mitigate the risk and optimise resource.o cleantech 

  The start of the voyage. Step by step, making sure the program is constantly moving forward. This phase starts to put the miles on the clock. Typically, a blend of LinkedIn activity and story placement in strategic media it is designed to provide the bedrock of the comms, introduce the business to a wide variety of stakeholders and generate significant coverage which optimises search results and critically feeds into LLM providing visibility for AI engines. This phase is structured and managed and clients only pay for low risk work that delivers cumulative results.

A more robust PR programme which builds on the first two phases by creating proactive campaigns beyond news and reactive posts. This is the phase when businesses are ready to really reach for the stars, aligning with key themes and news agenda issues.

Simultaneously running proactive campaigning with rapid response programs.

Bluesilver offers a standalone ‘Three C’s’ Workshop program for cleantech PR- Ignition - which provides clients the strategic core for their communications campaigns.  This allows clients to make better informed decisions on how to allocate their cleantech PR budget - whether they implement in-house, use an agency, freelancer (or Bluesilver), clients find this independence invaluable as no agency will be truly honest about a client’s story during the pitch process. 

For Ignition pricing, workshop outline or free templates, please get in touch.