PR has become increasingly commoditised and transactional. Audiences are more fragmented than ever severely impacting the economics of journalism, which in turn, affects the efficacy of PR. With over 25 years of cleantech PR agency experience, Bluesilver understands when using a clean energy PR agency will deliver value and critically, when it won’t. PR should never be an ‘always on’ expense.
Smart budgeting is at the heart of the Bluesilver proposition. By developing a programme that exploits the key benefits of the most appropriate channel at the right time on a pay as you go basis, businesses can build their profile, delivering the appropriate message to the right audiences when it matters most.
A good idea, communicated well through an influential channel is our goal. By working to get all of these elements aligned for the right audiences will deliver stronger results than a traditional ‘one-channel fits all’ PR program. At Bluesilver, we harness the industrial strength messaging of strategic storytelling and then enhance this through the optimal channels for lead generation.
Clients can pick and choose which of the elements and channels to focus on which forms the basis of a comprehensive PR plan. The added benefit of this approach is that clients aren’t forced to decide on which agency or channel to place a limited budget with in an all or nothing scenario.
This approach is at the heart of strategic comms planning.
Cleantech PR agency services
Strategy and Planning
PR and media relations
PR and media relations
A good story is only half the battle, you have to have a good plan. The audience help define the messaging and critically, the channel. These are then all brought together in a comprehensive project plan.
We are also adept at helping clients to set up and manage the internal systems and processes in order to keep the communications flowing – this is particularly key with early stage businesses.
PR and media relations
PR and media relations
PR and media relations
PR is at the heart of what we do at Bluesilver. We ensure that media exposure is optimised and exploited across the stakeholder map by working the key channels in unison with each supporting the other creating a multiplier effect.
Working with the three key pillars of PR – the press release, the interview and the bylined article, adapted appropriately for the audience and channel, corporate communications and storytelling, C-suite profiling, internal communications and thought leadership are comprehensively covered off.
We leverage LinkedIn (and X) to ensure influential journalists are in your orbit and optimise PR coverage back through the platform to reinforce messaging and enhance visibility.
PR and media relations
Media Training
We have particular expertise in working with executives to help utilise their LinkedIn presence (both personal profiles and corporate pages) by utilising our content creation processes to help continually feed LinkedIn. We also tightly integrate PR with LinkedIn as professional media and LinkedIn are complementary.
In addition to using PR content for personal and professional profile building, our ABM partners can help clients leverage the platform for lead generation campaigns.
*We have experience of working with other platforms but LinkedIn remains the optimum for B2B campaigning.
Media Training
Crisis Management
Media Training
Always a good idea – we have worked with some of the best and brightest former broadcast and print journalists and bring them in not only to help train executives but to continually refine and adapt the message.
Crisis Management
Crisis Management
Crisis Management
With over 30 years in PR, we’ve seen it all. From the existential threat to a business to the merely unfortunate. The key is to work with professionals that have the experience to direct the program and help keep the client in control of the situation.
Events
Crisis Management
Crisis Management
Working with a team of seasoned marketing and PR professionals, we can help to optimise any investment in events coordinating communications activity dedicated to reaching the appropriate audience. From maximising the opportunity social media provides during build up through to exposure during events and managing the lead generation throughout.
Content
Lead Generation
Strategic SEO
Having worked with media for over 30 years (pre internet), Bluesilver has had first-hand experience of the changing economics of journalism. Using our fractional approach means that we can make the most appropriate recommendations on where to allocate budget (i.e. not all in PR!) and utilise the storytelling and content for webinars, speaker platforms and paid for campaigns across multiple channels.
Strategic SEO
Lead Generation
Strategic SEO
PR and social amplification should always be fed into any SEO strategy. Whilst PR delivers credibility, findability is critically important and the dual objectives work in unison.
We have years of experience in working with external SEO partners to ensure all good content is funnelled into SEO and all earned and influencer media is used to support SEO.
Lead Generation
Lead Generation
Lead Generation
Bluesilver works with award winning Hubspot lead and demand generation partners.
We have extensive experience of working the communications across the optimal channels from PR and Social to fuelling the content for CRM and ABM programmes.
This ensures demand creation and lead generation programmes deliver a cohesive message across all marketing touch points all supported by our ‘nodes of credibility’ principles increasing efficacy of marketing programs.