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PR has become increasingly commoditised and transactional. Audiences are more fragmented than ever severely impacting the economics of journalism, which in turn, affects the efficacy of PR. With over 30 years of cleantech PR agency experience, Bluesilver understands when using a cleantech PR agency will deliver value and critically, when it won’t. PR should never be an ‘always on’ expense.
Smart budgeting is at the heart of the Bluesilver proposition. By developing a cleantech PR programme that exploits the key benefits of the most appropriate channel at the right time on a pay as you go basis, businesses can build their profile, delivering the appropriate message to the right audiences when it matters most.
A good idea, communicated well through an influential channel is our goal. By working to get all of these elements aligned for hard hitting cleantech PR campaigns that target the right audiences will deliver stronger results than a traditional ‘one-channel fits all’ PR program. At Bluesilver, we harness the strength or laser focussed messaging, strategic storytelling and then enhance this through the optimal channels for lead generation.
Cleantech PR clients can pick and choose which of the elements and channels to focus on which forms the basis of a comprehensive PR plan. The added benefit of this approach is that clients aren’t forced to decide on which agency or channel to place a limited budget with.
This approach is at the heart of our cleantech PR strategic comms planning.
Cleantech PR agency
Strategy and Planning
PR and media relations
PR and media relations
A good story is only half the battle, you have to have a good plan for cleantech PR. It's a noisy world out there and you need an experienced cleantech PR agency fighting your corner.
The audience often helps define the messaging but more critically, the channel. These are then all brought together in a comprehensive project plan.
We are also adept at helping cleantech PR clients set up and manage the internal systems and processes in order to keep the PR campaign powering on – this is particularly key with early stage cleantech businesses .
PR and media relations
PR and media relations
PR and media relations
Cleantech PR is at the heart of what we do at Bluesilver. We ensure that media exposure is optimised and exploited across the stakeholder map by working the key channels in unison with each supporting the other creating a multiplier effect through our ried and tested cleantech PR agency services.
We leverage LinkedIn (and X) to ensure influential journalists and other targets are in your orbit and optimise your cleantech PR coverage through the platforms to reinforce messaging, add third party credibility and enhance visibility.
PR and media relations
Media Training
We have particular expertise in working with executives to help utilise their LinkedIn presence (B2B influencer programs) by utilising our content creation processes to help continually feed LinkedIn. We also tightly integrate the cleantech PR agency services with LinkedIn as professional media and LinkedIn are complementary.
In addition to using cleantech PR content for personal and professional profile building, our ABM partners can help clients recycle content for direct lead generation campaigns.
We work with multiple platfroms and content formats but LinkedIn remains the optimum for B2B cleantech PR campaigninig.
Media Training
Crisis Management
Media Training
Always a good idea – we have worked with some of the best and brightest former broadcast and print journalists and bring them in not only to help train executives but to continually refine and adapt the message for their cleantech PR campaigns.
Crisis Management
Crisis Management
Crisis Management
With over 30 years in PR, we’ve seen it all. From the existential threat to a business to the merely unfortunate. The key is to work with professionals that have the experience to direct the program and help keep the client in control of the narrative.
Existential crises are rare in cleantech PR but over the years we have succesfully handled many for global corporations working at some of the world's largest and most respected PR agencies.
Events
Crisis Management
Crisis Management
Working with a team of seasoned marketing and cleantech PR professionals, we can help to optimise any investment in events coordinating communications activity dedicated to reaching the appropriate audience. From maximising the cleantech PR opportunity social media provides during build up through to exposure during events and managing the lead generation afterwards through dedicated ABM and CRM programs recycling the cleantech PR content.
Content
Lead Generation
Strategic SEO
Having worked with media for over 30 years (pre internet), Bluesilver has had first-hand experience of the changing economics of journalism. Using our fractional approach to cleantech PR means that we can make the most appropriate recommendations on where to allocate budget (i.e. not all in PR!) and utilise the storytelling and content for webinars, speaker platforms and paid for campaigns across multiple channels.
Strategic SEO
Lead Generation
Strategic SEO
Cleantech PR and social amplification should always be fed into any SEO strategy. Whilst cleantech PR delivers credibility, findability is critically important and the dual objectives work in unison.
We have years of experience in working with external SEO partners to ensure all good cleantech PR content is integrated with SEO and all earned and influencer cleantech media is used to support SEO.
Lead Generation
Lead Generation
Lead Generation
Bluesilver cleantech PR works with award winning Hubspot lead and demand generation partners.
We have extensive experience of working the communications across the optimal channels from PR and Social to fuelling the cleantech PR content for CRM and ABM programmes.
This ensures demand creation and lead generation programmes deliver a cohesive message across all marketing touch points all supported by our ‘nodes of credibility’ principles increasing efficacy of cleantech marketing programs.